[高级案例] 商业广告宣传案列制作教程FXPHD–Motion Graphics Design Workshop

[高级案例] 商业广告宣传案列制作教程FXPHD–Motion Graphics Design Workshop

Over the years at fxphd, we’ve done a lot of great courses covering working in After Effects and other apps, doing both motion graphics and visual effects. This has even included developing our own in-house fxphd projects. For AFX216, we’re switching it up a bit and are going to cover several different interesting projects during the term. We’ll dive into details regarding these “real world” projects, taking a several of them from concept to completion.

A good example of this is one of our flagship projects that is part of the course, “Found”, a beautiful experimental piece created by Nice Shoes see project here. We’ll be sitting down with creative director Brian Bowman for an on camera discussion regarding the project, where we’ll talk about the development of the story, the benefits (and pitfalls) of working in-house, the tech side of things, as well the added complexity of stereoscopic in the project. Next, we’ll dive into After Affects for several classes and cover some of the specific creative techniques used to create the gorgeous imagery.

Frederick Ross of boutique shilo in California is breaking down work he did for a Heineken spot. They wanted to show the beer’s journey from the bottle to the glass in one epic pour. The audience is immersed in the beer at a subatomic level revealing a hidden world of supernovas and nebulas. A wormhole like phenomenon transitions the world of the bottle to the world of the glass where hot air balloons float through billowy clouds. We pull out to reveal someone pouring a glass of beer. This project involved a lot of different media, software and, techniques combined to make one cohesive spot.

多年来在数码行业，我们做很多了不起的课程涵盖了从事后效果和其他应用程序，做运动图形和视觉效果。这甚至包括发展我们自己的内部数码项目。AFX216，我们就换成了有点，打算在任期内涵盖几个不同的有趣的项目。我们将深入探讨关于这些"真实世界"项目，其中几个从概念到完成的详细信息。

一个好的例子是我们是的过程中，一部分的旗舰项目之一一块由鞋子很漂亮的漂亮的实验"发现"，看到这里的项目。我们将会坐下来与上的相机讨论关于该项目的创意总监布莱恩 · 鲍曼在那里我们会谈论发展的故事，好处 (陷阱) 从事公司法务工作，科技事物的一面，作为好的立体项目中增加了复杂性。接下来，我们就会几类潜入后影响和覆盖一些用华丽的意象来创造特定的创作技法。

冯检基罗斯的精品希洛在加利福尼亚州正在打破他为喜力所做的工作现场。他们想要显示一个史诗般倒啤酒的旅程从瓶子的玻璃。观众们沉浸在亚原子层面揭示隐藏的超新星和星云世界啤酒。这样的现象的虫洞过渡到玻璃的世界，在那里热气球漂浮汹涌云层瓶的世界。我们拉透露有人倒一杯啤酒。这个项目涉及到很多不同的媒体，软件和技术结合使之成为一个内聚的地方。